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Try us for free* at a participating Orangetheory Fitness location near you! Simply fill out this brief form and an OTF Team member will contact you to schedule your FREE SESSION*!

* First time visitors and local residents only. Free class at participating studios only. Certain restrictions apply. See studio for details.

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Orangetheory Fitness is a franchise of the Ultimate Fitness Group, LLC, an executive team of brand consultants, business plan experts and franchising thought leaders with varied backgrounds in the health and wellness, restaurant and food, and resort and leisure industries.

With the experience to take an individual business through the franchise development process, the Ultimate Fitness Group, LLC provides expertise with business plan development, paperwork and infrastructure. We also act as the brokerage for various levels of franchise ownership, from area development to individual locations. In addition to franchising Orangetheory Fitness, the Ultimate Fitness Group, LLC has franchised other successful regional and national chains.

Why Orange:

It invokes energy, youthfulness, vitality, and health. Orangetheory Fitness uses science to stimulate the same responses in your body. The science of the program is Excess Postexercise Oxygen Consumption (EPOC). After cardiovascular exercise or weight training, your body continues to need oxygen at a higher rate than before the exercise began. Also known as oxygen debt, your body continues to use oxygen and burn more calories as if you were still working out. To maximize the Orange Effect, interval training and short bursts of intense exercise add hours of extra calorie burning throughout the day.


Let the cohesion of group exercise sessions inspire you to new heights. Group Dynamics Theorists have long known that the energy and mood of a group can magnify itself to greater heights than a lone individual in the crowd. This is the psychology behind Orangetheory. Working out in a group setting can motivate you to achieve new heights. So go ahead, grunt, cheer, clap, and just have fun!


Orangetheory is the brainchild of a Ellen Latham, a passionate, highly trained physiologist based in Florida. Ellen created the workout in her gym in the form of Ellen's Ultimate Workout. Inspired by her father, Ellen has been motivating and training clients for over 35 years. With a Master's in Exercise Physiology, she has a passion for health and fitness, and the experience to get results. After performing rolls as varied as a TV Fitness Expert, fitness columnist, and editor of Women's Fitness magazine, Ellen began to perfect her signature workout.


The Ultimate Workout had such great results that it caught the eye of Dave Long and Jerome Kern, partners in the Ultimate Fitness Group, LLC. Dave has a passion for Physiology and Fitness that drew him to try Ellen's Ultimate Workout and he was hooked, "I was so amazed by the energy in the room. It was fun and easy to get one of the best workouts I'd ever had. I felt results in the first 3 sessions that had me coming back for more!" With franchise opportunities available throughout the country, you're sure to get one near you soon!