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Management

Our management team has made fitness their lifelong passion. See how our founders and executives took their background and experience to make Orangetheory Fitness the phenomenal business model it is today.

Ellen Latham M.S.

Ellen is a highly trained physiologist with a lifelong passion for health and fitness. Her desire to be on the cutting edge of fitness inspired Ellen to design “The Ultimate Workout,” which became the foundation for Orangetheory Fitness – hailed by the New York Times as an effective new plateau-busting workout. Ellen is a Partner and Founder of Orangetheory Fitness, and Owner of Ellen’s Ultimate Workout gym in Florida.

Inspired by her father Arthur Calandrelli, a very popular Physical Education teacher and coach in Niagara Falls, NY, Ellen has been motivating and training clients for over 35 years. She holds a Bachelor’s Degree in Physical Education and a Master’s Degree in Exercise Physiology from the University of Buffalo in New York.

Before perfecting her signature workout, Ellen worked at the prestigious Bonaventure Spa when it was the main fitness retreat for the stars, as well as managed Williams Island Spa and The Eden Roc Spa on South Beach. She served as a TV fitness expert for six years, authored fitness columns for The Miami Herald and South Florida Sun-Sentinel and earned the title of Business Woman of the Year in South Florida. Through her position as fitness editor for Women’s Fitness magazine, Ellen began focusing on Pilates and opened the first group equipment-based Pilates studio in Ft. Lauderdale, Florida.


Dave Long

Dave’s work as a Founder and Managing Partner of Ultimate Fitness Group, LLC has provided him the opportunity to combine his passions with his expertise and experience in business. His life focus on health and wellness is complemented with a degree in Physical Therapy and an MBA from the University of Florida.

Previously, Dave served in a management role with GNC, and has experience in sales and operations for several health club concepts. He spent four years at Massage Envy as Vice President of Operations, taking the concept from 20 stores to 800. Dave still oversees New York and Florida Massage Envy franchises, and went on to partner with Jerome Kern to form Ultimate Fitness Group, LLC. Together, they took European Wax Center from five to 200 locations and sold out the entire U.S. for area development. Dave continues to leverage his wellness and business expertise to expand the Orangetheory Fitness franchise from Florida and Arizona to locations nationwide. He is a Partner and Founder of Orangetheory Fitness.


Jerome Kern

A serial small business owner and operator, Jerome has vast experience in businesses ranging from restaurants, campgrounds and telecommunications to digital cable providers and home improvement. Jerome is a Founder and Managing Partner of Ultimate Fitness Group, LLC, and a Partner and Founder of Orangetheory Fitness.

Jerome has played an integral role in the development of Massage Envy throughout Florida and New York. He has owned and operated multiple successful Massage Envy franchises as well. After partnering with Dave Long to form Ultimate Fitness Group, LLC, they grew European Wax Center from five to 200 locations and sold out the entire U.S. for area development. Jerome is instrumental in the continued growth of Orangetheory Fitness and Massage Envy.


David Hardy

Dave is a Partner at Orangetheory Fitness and the President of Franvest Capital Partners Inc., a private investment firm that acquires companies as a hands-on, value added investor. In the past 15 years, Franvest has made investments in the retail, food services, manufacturing, real estate and IT industries.

In 1999, Franvest acquired the CLUBFIT chain of fitness clubs in receivership, and in 2008 sold the chain to a private equity firm as part of an industry consolidation. At that time, CLUBFIT had five clubs with 25,000 members and was the leading club chain in Edmonton. As part of the sale, Franvest reinvested in the new company (International Fitness Holdings) that also acquired World Health Club and Spa Lady (25 clubs in Alberta). David continues to consult and serve on the new company’s board of directors.

David is the President of the Fitness Industry Council of Canada (FIC), the trade association that represents the 5,000 fitness clubs in Canada. FIC works to promote and protect the commercial fitness industry in Canada, and has launched a number of initiatives including the Adult Fitness Tax Credit, which was promised by the Conservative Government once the budget is balanced in 2015, and was a 2012 election promise by the PC party of Alberta.

From 2008 to 2012, David was a member of the board of directors of the International Health Racquet & Sports Club Association (IHRSA), the trade association that represents the fitness industry globally (over 11,000 members in 69 countries). IHRSA operates the leading trade-show and publication, and promotes numerous health promotion and advocacy efforts.