In The News

Orangetheory Fitness featured on CBS46 in Atlanta!

Posted on 23 April 2014

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What is Orangetheory Fitness?

Posted on 22 April 2014

Originally posted on cnn.com by Holly Firfer

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Orangetheory Fitness opens first Memphis location

Posted on 16 April 2014

A new group fitness center, Orangetheory Fitness, is scheduled to open in Germantown by the end of April.

Orangetheory Fitness franchisees Greg and Kelly McGowan plan to open the studio at 9067 Poplar Ave., Ste. 105, on April 28, according to a release.

The name comes from the "Orange Effect," the extra calorie burn caused by heart-rate-monitored interval training and short bursts of exercise, the release said.

Through May 5, the location will offer free classes with a reservation. The studio will also kick off a six-week weight loss challenge, with a prize of $2,500. Save a spot or enter the challenge by calling 901-907-0298.

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Orangetheory Fitness' Inventive Interval Classes Hit LA in May

Posted on 14 April 2014

From trippy light shows at AuraYoga and AuraCycle to Amazonian-inspired workouts at BUTIK Studio to muscle building on a machine called the Megareformer, it's clear LA fitness fiends love adding some creativity and color into their sweat routines. Fast-expanding gym chain Orangetheory Fitness is finally bringing Angelenos its intense body-sculpting interval workouts, which promise to crush 500 to 1,000 calories during their hour-long classes. Their first LA location is opening in Brentwood next month, and local franchise owner Paul Marcus tells us he plans to open five more studios in SoCal over the next year.

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These 4 Chains are Proving There’s Big Business Behind Boutique Fitness

Posted on 7 April 2014

Fitness boutiques are popping up all over the country, and it makes sense – they have the appeal of a small studio and the benefits of a large chain. These seemingly one-of-a-kind studios are growing in popularity so rapidly, it shouldn’t be a surprise if one is popping up near you sometime soon.

These studios feature everything from more traditional workouts to exercise based on dance, and have a massive appeal because of their unique feel. Before you join up with a boutique fitness chain, here’s what you need to know about some of the fastest growing chains in the business.

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Punching Above Its Weight, the Boutique Fitness Franchise Trend Is Taking Off

Posted on 4 April 2014

With Anytime Fitness leading the way, the world of fitness franchising has grown dramatically in recent years. And in a landscape once dominated by big-box gyms, the boutique trend is rapidly gaining ground.

On the surface, the appeal of smaller, specialized facilities is obvious: They cost less to open, require fewer employees and are easier to run than their large-scale counterparts. But their real strength lies deeper--in their ability to attract a passionate client base. "Whenever you have that niche market, where you're not trying to be everything to everyone, you'll get enough people that are excited about being able to do that thing they love," says Michael Parrella, CEO of Levittown, N.Y.-based iLoveKickboxing.com. "In a big-box gym, they have grander facilities and more equipment, but you're just a number. You build a tribe with a boutique fitness facility."

Nick Berry, president of Fitness Consulting Group, the parent company of Fitness Revolution and Athletic Revolution, agrees. "Consumers are becoming more ambitious with their fitness levels," he says. "They're looking for that service of fitness, not just access to fitness equipment."

Here's a look at a few of the specialties of the top new boutique fitness franchises--the trends within the trend.

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Orangetheory Fitness A new-ish gym chain takes fitness fusion to the next level

Posted on 3 April 2014

You wouldn't watch the same series on Netflix over and over again, right?

Unless it's LOST or House of Cards...okay, bad example.

But think about it: doing the same workout every day won't give you the results you want.

Mixing things up—and working your arms, legs and butt overtime—is Orangetheory Fitness!

The latest in gyms offering fitness fusion (exercise classes that combine several niche workouts into one), Orangetheory blends treadmill intervals, indoor rowing and weight training to make that workout plateau something we can stop talking about.

By using post-exercise oxygen consumption (EPOC—or in simpler terms, science!), the 60-minute workout is designed to burn calories even after you stop sweating.

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Is Orangetheory the New CrossFit?

Posted on 31 March 2014

If you're looking for a gym that offers high-intensity interval classes, it used to be that CrossFit was your one-stop shop. Didn't like their weight-heavy philosophy? Well, you could always do intervals at home. While CrossFit still has the market cornered, there's a new brand of like-minded gyms – and they're growing fast.

Orangetheory Fitness, which opened its first workout studio in Florida in 2007, now boasts 88 exercise franchises in the U.S., with 175 more to come by the end of this year alone. You can credit at least some of that exercise mania to Orangetheory's claims that they have something CrossFit doesn't: constant monitoring so you can't cheat. "It's basically highly motivating group personal training in a structured scientific environment," says Orangetheory co-founder David Long.

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This fitness studio has sights on your hometown

Posted on 25 March 2014

If you’ve never rowed, run, and lifted your way through an interval-training class at Orangetheory Fitness, that’s probably about to change.

The franchised fitness experience opened its first boutique studio in Fort Lauderdale, Florida, in March of 2010, and four years later, it’s a mega fitness brand, with 86 locations across the country and counting. This April, it will reach a huge milestone of 100 studios, and it’s already awarded franchise contracts that will bring the total number of studios to 250 over the next few years.

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Orangetheory Fitness Names Winners in $25,000 National Weight Loss Challenge

Posted on 24 March 2014

Orangetheory® Fitness (http://www.orangetheoryfitness.com), the energizing interval fitness franchise and first to use heart-rate-monitored training for scientifically proven results, has announced the winners of its third annual 6-Week National Weight Loss Challenge. Orangetheory Fitness is affordable group personal training based on the science of afterburn. Participants use heart-rate monitors to maintain their personal target zone during high-intensity intervals of cardiovascular and strength training, designed to stimulate metabolism and increase energy for maximum calorie burn.

Micki Benson, a member of the Plymouth, Minn. studio, logged the highest percentage of weight loss among female participants during the 6-Week National Weight Loss Challenge, at 24.74 percent. Pete Boulajeris, a member of the Willow Grove, Penn. studio, achieved 25.01 percent weight loss, the highest percentage among male participants. Benson and Boulajeris were each presented with $10,000 in cash and prizes each for their top finishes in the nationwide challenge.

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New fitness center exceeds expectations

Posted on 20 March 2014

The owner of Evanston’s newest fitness center said at the facility’s official opening Wednesday that business so far has been better than expected.

“We’ve been delighted with the response,” said owner David Lanz as Orangetheory Fitness hosted Mayor Elizabeth Tisdahl, 6th Ward Alderman Mark Tendam, and representatives of the Evanston Chamber of Commerce for the traditional ribbon-cutting at the building at 2800 Central Street that previously housed a restaurant and a movie rental facility.

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Orangetheory Fitness coming to Willowbrook

Posted on 10 March 2014

Hinsdale resident Jacquie Fowler’s lifelong commitment to health and wellness and the registered nurses passion for fitness is leading to Orangetheory Fitness.

Fowler fell in love with the Orangetheory Fitness workout when she dropped in a studio while vacationing in California last year. By design, the Orangetheory workout uses heartrate-monitored interval training and short bursts of exercise.

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Over 6,000,000 Calories to be Burned in Orangetheory Fitness Free Session Saturdays

Posted on 28 February 2014

Orangetheory® Fitness (http://www.orangetheoryfitness.com), the energizing interval fitness franchise and first to use heart-rate-monitored training for scientifically proven results, is launching “Free Session Saturdays” for March and April, in studios nationwide. Beginning March 1, every Orangetheory Fitness studio in the U.S. and Canada will offer a special free 60-minute session, every Saturday through April 26. Over the nine weeks of Free Session Saturdays, thousands of people will experience Orangetheory’s heart-rate-based interval fitness revolution and burn more than 6,000,000 calories.

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Is this new fitness trend right for you?

Posted on 25 February 2014

Orange Theory Fitness in Lake Mary is a heart-zone and interval based training program. Owners say it's for anybody, at any level, at any time.

Regional Director of Orange Theory Fitness Central/North Florida, Manny Ceara said, "Now the workout becomes a lot more efficient,"

Ceara says exercisers can burn up to 1000 calories in a 60 minute class.

Some participants say Orange Theory helps them get in the zone.

Sarah Flynn said, "At the gym, you're just like wow, I'm tired, and you stop. Here you see it and you're like okay,"

Orange Theory officials say everyone wears a heart-rate monitor and the results pop up on screens; that way trainers and gym goers can check out all their health stats.

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South Florida-based Orangetheory Fitness in healthy expansion mode

Posted on 19 February 2014

Ellen Latham admits to being a product of that cute-leg-warmer, Jane-Fonda-Workout era of days gone by.

So when the time came a few years ago to add more demanding sessions beyond pilates and yoga at her small Davie gym, she crossed the country meeting with fitness professionals to design the perfect intense workout.

Now she's crossing the country again, this time with her Orangetheory Fitness franchises. Her science-based workout plan has become so popular that it's now the foundation at nearly 80 Orangetheory studios nationwide, with another 150 franchise agreements already in place, including some in Canada and England.

From small things, big things come.

"I said, 'God, I hope someone comes,'" the 57-year-old physiologist recalls of the beginning of her journey, when she spent $85,000 on treadmills, rowing machines and weights for her original Ellen's Ultimate Workout gym in Davie.

Latham took her concept and opened the first Orangetheory studio in 2010 at the Harbor Shops in Fort Lauderdale, one block south of the 17th Street Causeway.

Now, South Florida is home to about 20 studios, including eight in Broward County and six in Palm Beach County. The workouts are organized and specific — and in high demand, with waiting lists for some classes.

"It's individualized workout in a group setting," said Latham, one of the four partners at Orangetheory Fitness. "That's why it's exploding in the U.S. and internationally."

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High-tech and colors gauge workout intensity

Posted on 12 February 2014

Originally posted on http://health.heraldtribune.com by Vicky Hallett, The Washington Post

At Orangetheory Fitness, the walls are orange, and so is the suspension training equipment. Ditto with the rowing machines, the lighting and the balloons tied up by the entrance.

Soon, Reggie Williams promises me, I'll turn orange, too.

The names of the dozen people in our "Orange 60" session, including mine, appear on a TV screen mounted above a row of treadmills. The color of the box around each name changes depending on the individual's heart rate. In this and every hour-long class, the goal is to spend 12 to 20 minutes in the "orange zone."

That color represents 84 percent or more of your maximum heart rate, explains Williams, regional general manager of the rapidly growing Florida-based franchise (with a location in Lakewood Ranch).

Orangetheory's high-intensity workouts, which shuffle students among treadmills (or low-impact cardio equipment), rowing machines and a strength-training area, would be effective even if no one wore heart rate monitors, he says. But when students have them strapped beneath their breastbones, they can gauge exactly how their bodies are responding and use that information to get the most out of a day's routine.

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Orangetheory Fitness makes stop in Louisville

Posted on 11 February 2014

A new fitness concept is sweeping the nation and the one-of-a-kind workout is making a stop right here in Louisville.
Orangetheory Fitness has come up with the Orange Effect; it’s a unique, personalized workout that utilizes a heart monitor to get maximum results.

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New gym displays running numbers for all to see

Posted on 4 February 2014

At Orangetheory Fitness in Fairfax,Va., which opened in December, the walls are orange, and so is the suspension training equipment. Ditto with the rowing machines, the lighting and the balloons tied up by the entrance.

Soon, Reggie Williams promises me, I’ll turn orange, too.

The names of the dozen people in our “Orange 60? session, including mine, appear on a TV screen mounted above a row of treadmills. The color of the box around each name changes depending on the individual’s heart rate. In this and every hour-long class, the goal is to spend 12 to 20 minutes in the “orange zone.”

That color represents 84 percent or more of your maximum heart rate, explains Williams, regional general manager of the rapidly growing Florida-based franchise that has plans to open another 40 locations between Northern Virginia and Baltimore. (“We’re bleeding orange everywhere,” he says.)

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What are Those Orange Bikes in Roseville?

Posted on 4 February 2014

Phantom bright orange bikes in Roseville are turning heads and creating a buzz online.

Turns out, they are a marketing campaign by new gym opening along Douglas Boulevard this year.

Orangetheory Fitness says on their website the orange bikes grab attention, “Phantom of the orange bike will strike again soon!” The stunt has been repeated in other cities ahead of an Orangetheory gym opening.

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Florida fitness franchise coming to Louisville

Posted on 4 February 2014

With an aggressive growth plan in hand, a Louisville man hopes to open five Orangetheory Fitness franchises in Kentucky in the next three years.

Highlands resident Billy Davis has the franchise rights to Orangetheory Fitness, a Florida-based gym company, for the state of Kentucky, and during the next few years, he said he wants to open three centers in Louisville, one in Covington and another in Lexington.

Davis described Orangetheory Fitness as similar to fitness boot camps.

Each class gets members’ heart rates going with cardio but also involves strength training, he said, adding that attendees’ heart rates are put up on a TV screen throughout the class, so they can see how hard they’re working.

The first Orangetheory Fitness will open in April in a 2,800 square foot space in Liberty Plaza, 106 Sears Ave., in St. Matthews. Louisville-based PRG Investments is Davis’ broker.

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