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*At participating studios. Please contact studios directly to confirm availability. Certain restrictions apply. See studio for details.

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Privacy Policy

PRIVACY POLICY OF Ultimate Fitness Group, LLC d/b/a Orangetheory® Fitness

What this privacy policy covers

This policy covers Ultimate Fitness Group, LLC d/b/a Orangetheory‚Ą† Fitness, OT FIT® and OTF® (hereinafter "OrangeTheory® Fitness") and its affiliated companies, franchisees and websites treat personal information unique to you, which information may include your name, address, email address, social security number and telephone number. This information that you voluntarily provide to us in order to navigate through our website and receive information provided throughout this website including but not limited to product information, services offered through the website and at our Orangetheory® Fitness studios. Through this voluntary information, Orangetheory® Fitness is also able to determine your past use of this information provided herein. We may provide information to our trusted partners and affiliates and franchisees who work on our behalf in order to communicate with you via this website about offers available from and through Orangetheory® Fitness and our marketing partners.

When you voluntarily register with us, our affiliates or franchisees, you agree to provide information such as your name, email address and gender. Once you register, you are not anonymous to us but we still hold your information in the strictest of confidence.


Orangetheory® Fitness collects personal information when you register with Orangetheory® Fitness, when you use Orangetheory® Fitness studios, services or products, and when you visit Orangetheory® Fitness web and social media pages or the pages of certain Orangetheory® Fitness partners, affiliates and franchisees. Orangetheory® Fitness may combine information about you that we have with information we obtain from franchisees, business partners or other companies. Orangetheory® Fitness collects information about your transactions with us, our franchisees and some of our business partners on the website, including information about your use of services or products we offer.

Ultimate Fitness Group, LLC, the Franchisor of Orangetheory® Fitness uses the information you voluntarily provide to us for the following general purposes: to customize the content you see, fulfill your requests for services and products, improve our services, contact you, conduct research, and compile reports on internal and external clients for our use in house, and in order to better provide you information and the ability to interact with the website for our services. Orangetheory® Fitness does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you have requested, when we have your permission, or under the following circumstances.
We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims; We believe it is necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Orangetheory® Fitness’ terms of use, or as otherwise required by law. We transfer information about you if Orangetheory® Fitness is acquired by or merged with another company. In this event, Orangetheory® Fitness will notify you and get your permission in writing before information before information about you is transferred and becomes subject to a different privacy policy.

You can edit Orangetheory® Fitness account information, including your marketing preferences, at any time. We reserve the right to send you certain communications relating to the Orangetheory® Fitness service such as announcements, administrative messages and the Orangetheory® Fitness newsletter, that are considered part of your Orangetheory® Fitness account, without offering you the opportunity to opt-out of receiving them.

You can delete your Orangetheory® Fitness account by sending a request via e-mail to We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you.

Orangetheory® Fitness and its affiliates and franchisees reserve the right to modify this Privacy Policy at any time and will provide such modifications on this website.

If you have questions or suggestions, please contact us by mail at:

Orangetheory® Fitness
Customer Service - Privacy Policy Issues
1815 Cordova Road, Suite 206
Fort Lauderdale, FL 33316