Fitness as a Life Long Passion

See how our founders and executives took their background and experience to make Orangetheory Fitness the phenomenal business model it is today.

Our Team

Orangetheory Fitness is a franchise of the Ultimate Fitness Group, LLC, an executive team of brand consultants, business plan experts and franchising thought leaders with varied backgrounds in the health and wellness, restaurant and food, and resort and leisure industries.

Ellen Latham M.S.

Ellen is a highly trained physiologist with a lifelong passion for health and fitness. Her desire to be on the cutting edge of fitness inspired Ellen to design “The Ultimate Workout,” which became the foundation for Orangetheory Fitness – hailed by the New York Times as an effective new plateau-busting workout. Ellen is a Partner and Founder of Orangetheory Fitness, and Owner of Ellen’s Ultimate Workout gym in Florida.

Inspired by her father Arthur Calandrelli, a very popular Physical Education teacher and coach in Niagara Falls, NY, Ellen has been motivating and training clients for over 35 years. She holds a Bachelor’s Degree in Physical Education and a Master’s Degree in Exercise Physiology from the University of Buffalo in New York.

Dave Long

Dave’s work as a Founder and Managing Partner of Ultimate Fitness Group, LLC has provided him the opportunity to combine his passions with his expertise and experience in business. His life focus on health and wellness is complemented with a degree in Physical Therapy and an MBA from the University of Florida.

Previously, Dave served in a management role with GNC, and has experience in sales and operations for several health club concepts. He spent four years at Massage Envy as Vice President of Operations, taking the concept from 20 stores to 800. Dave still oversees New York and Florida Massage Envy franchises, and went on to partner with Jerome Kern to form Ultimate Fitness Group, LLC. Together, they took European Wax Center from five to 200 locations and sold out the entire U.S. for area development. Dave continues to leverage his wellness and business expertise to expand the Orangetheory Fitness franchise from Florida and Arizona to locations nationwide. He is a Partner and Founder of Orangetheory Fitness.

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Jerome Kern

A serial small business owner and operator, Jerome has vast experience in businesses ranging from restaurants, campgrounds and telecommunications to digital cable providers and home improvement. Jerome is a Founder and Managing Partner of Ultimate Fitness Group, LLC, and a Partner and Founder of Orangetheory Fitness.

Jerome has played an integral role in the development of Massage Envy throughout Florida and New York. He has owned and operated multiple successful Massage Envy franchises as well. After partnering with Dave Long to form Ultimate Fitness Group, LLC, they grew European Wax Center from five to 200 locations and sold out the entire U.S. for area development. Jerome is instrumental in the continued growth of Orangetheory Fitness and Massage Envy.

David Hardy

David is a Partner at Orangetheory Fitness involved in strategic planning and product development. He is also the President of Franvest Capital Partners, a private investment firm that owns and operates companies with a focus on fitness and healthy living.  Current businesses include Orangetheory Fitness, World Health Edmonton, and Fresh Fit Foods.

David is actively involved in the fitness industry, having participated in industry roundtables, trade associations, and public speaking.  He has led a number of initiatives for the fitness industry, including music licensing and consumer fitness tax credits.

David serves on a number of private and not-for-profit boards, including the Fitness Industry Council of Canada (President), the Alberta Economic Development Authority, the Association for Corporate Growth (Past President, Edmonton) and (until 2012) the International Health, Racket and Sports Club Association (IHRSA).

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