Fitness as a Life Long Passion
See how our founders and executives took their background and experience to make Orangetheory Fitness the phenomenal business model it is today.
Orangetheory Fitness is a franchise of the Ultimate Fitness Group, LLC, an executive team of brand consultants, business plan experts and franchising thought leaders with varied backgrounds in the health and wellness, restaurant and food, and resort and leisure industries.
Ellen Latham M.S.
Ellen is a highly trained physiologist with a lifelong passion for health and fitness. Her desire to be on the cutting edge of fitness inspired Ellen to design “The Ultimate Workout,” which became the foundation for Orangetheory Fitness – hailed by the New York Times as an effective new plateau-busting workout. Ellen is a Partner and Founder of Orangetheory Fitness, and Owner of Ellen’s Ultimate Workout gym in Florida.
Inspired by her father Arthur Calandrelli, a very popular Physical Education teacher and coach in Niagara Falls, NY, Ellen has been motivating and training clients for over 35 years. She holds a Bachelor’s Degree in Physical Education and a Master’s Degree in Exercise Physiology from the University of Buffalo in New York.
As CEO for Orangetheory Fitness, Dave leads the company’s franchise model, regional development and product development strategy. After founding the company in 2010 with two partners, Dave has led the brand through countless pivotal achievements, including the launch of two apps, creating a proprietary heart rate monitor with strategically chosen partners and signing celebrity brand ambassadors. In addition, Dave facilitated Orangetheory Fitness‘ exponential growth, and expanded the brand worldwide, with studios now open in several countries. The scientifically backed fitness franchise continues its rapid expansion with no end in sight under Dave’s leadership.
Prior to founding Orangetheory Fitness, Dave started out in the wellness industry with Massage Envy. With his business acumen and unwavering perseverance, he helped grow the franchise from 25 to 800 locations. After that much success, most people would likely consider retirement, but Dave wanted a new challenge. He joined European Wax Center as a consultant (and eventually as an area representative and franchisee) and helped build an area representative network at a time when there were only 4 family owned locations. With the area representative network that Dave and his partner helped build, European Wax Center expanded the concept from 4 to over 550 locations in less than 9 years.
A health nut since his youth, Dave has tried almost every fitness fad, including submerging himself in ice. He is a walking encyclopedia on nutrition, weight loss and overall wellness, and helps others around the office stick to their fitness goals, inspiring his team to never give up. In addition, Dave regularly appears on TV to reach a larger audience and speak about the fitness industry. Dave is a true visionary in today’s franchise business realm.
Dave is also a University of Florida alum and recently achieved a lifelong goal of being named #1 on the Gator100 list of fastest-growing, Gator-owned businesses in the world.
A serial small business owner and operator, Jerome has vast experience in businesses ranging from restaurants, campgrounds and telecommunications to digital cable providers and home improvement. Jerome is a Founder and Managing Partner of Ultimate Fitness Group, LLC, and a Partner and Founder of Orangetheory Fitness.
Jerome has played an integral role in the development of Massage Envy throughout Florida and New York. He has owned and operated multiple successful Massage Envy franchises as well. After partnering with Dave Long to form Ultimate Fitness Group, LLC, they grew European Wax Center from five to 200 locations and sold out the entire U.S. for area development. Jerome is instrumental in the continued growth of Orangetheory Fitness and Massage Envy.
David is a Partner at Orangetheory Fitness involved in strategic planning and product development. He is also the President of Franvest Capital Partners, a private investment firm that owns and operates companies with a focus on fitness and healthy living. Current businesses include Orangetheory Fitness, World Health Edmonton, and Fresh Fit Foods.
David is actively involved in the fitness industry, having participated in industry roundtables, trade associations, and public speaking. He has led a number of initiatives for the fitness industry, including music licensing and consumer fitness tax credits.
David has served on a number of private and not-for-profit boards, including the Fitness Industry Council of Canada (President), the Alberta Economic Development Authority, the Association for Corporate Growth (Past President, Edmonton) and the International Health, Racket and Sports Club Association (IHRSA).